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Data in Marketing

How to Set up Google Analytics 4: Step-by-Step for Beginners

16 Sep 2025

how to set up Google analytics 4

Data in Marketing

Actionable vs Vanity Metrics: A Simple Guide for Teams

10 Sep 2025

actionable vs vanity metrics blog cover photo. Orange background with a spaceman doing the thinker pose, with a thought bubble above his head that says "what's the difference"

SEO

Google AI Overviews vs Rich Snippets: SEO Implications

22 Aug 2025

Google AI overviews vs Rich snippets

Media analysis

GTA 6 Marketing Strategy: How Rockstar Keeps the Franchise in the Spotlight

6 Aug 2025

GTA 6 Marketing strategy cover photo

Consumer trends

How Buyer Spending Habits are Changing in 2025

16 Jul 2025

Buyer spending habits in 2025

PPC Advertising

Essential Google Ads Features to Strengthen Your Campaigns

3 Jul 2025